BILLA ČR

Our company was chosen in the bidding process of the retail chain Billa, and it was charged with preparation of the magazine Billa News, which is designed for members of the Billa Club. Our task was to prepare a structure and content which would fully meet the readers’ expectations. The content is divided into three basic sections - healthy lifestyle, presentation of new products in Billa stores and advantages of Billa Club. The magazine deals with development of a healthy lifestyle, therefore we intentionally left out a TV programme guide and instead we include interesting tourist destinations, introduce sport trends, healthy foods, etc. Above all, you can see yourselves in Billa stores - if the magazine is not sold out… According to the response from readers and Billa management, the objective of the customer magazine is very well satisfied. The magazine became completely self-sufficient thanks to its overall conception and suppliers’ strong interest in advertising in it.