Hibernia is the most important distributor of watches and fashion accessories in the Czech market. Our task is to provide event management – organization of events for journalists and business partners, and media relations – promotion of media coverage.
These activities are carried out for brands such as Longines, Certina, Tissot, Hamilton, Calvin Klein, Swatch, Flik Flak, Mango, S.T. Dupont, Guess and Gucci.
A special project was the sponsorship of Klára Poláčková’s expedition – TISSOT Expedition Mt. Everest 2007. Thanks to Klára’s success, the project became part of the history of Czech mountain-climbing, as the peak of Mt. Everest was successfully reached. Our task was to ensure complete media support before, during, and after the expedition.
A press conference for Tissot Expedition was held on March 15, 2007 in the restaurant Lokal Blok in Prague 5. The goal of the event was to introduce the new line of watches Tissot T-touch Trekking, which is connected with the Mt. Everest summit attempt by Klára Poláčková, who thereby aspired for the title of the first Czech woman to reach the peak of the highest mountain in the world.
The press conference was moderated by the sports editor Stanislav Bartůšek. There was a tasty reception for all the guests, who could also try a climbing wall in the basement of Lokal Blok.
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A fashion show of watches, jewellery, clothing and underwear of the Calvin Klein brand held in the Josef Hotel in Prague. Models were presented by the top Czech female and male models (Diana Kobzanová, Kateřina Průšová, Pluto etc.).
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The Certina Cascadeur event was held on 9th March 2007 in the sport hall of the R5 Relax Centre in Růžová street in Prague 1.
The aim was to present a new line of the Certina – Cascadeur watches. As the watches of this brand is associated with the art of stunting and extreme conditions, the presence of the stuntmen Pavel Hanzlík and Roman Kracík, who also wear the Certina – Cascadeur watches, was a must. The show with Poweriser jumping shoes was also impressive and the sportive afternoon was presented by Gustav Bubník.
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We organised an event for journalists on behalf of the Hibernia company in May 2006, where a new line of the Certina watches was presented. As the Certina brand is associated with F1, we prepared the presentation in the Kart Centre Radotín, and it in the form of go-kart races. Part of the event was, indeed, a delicious rout. Karel Voříšek presented the entire event and a lucky winner received a Certina watch.
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In the cooperation with the Tereza Maxová Foundation, children from orphanages were invited to the Prague Proud Rope Centre. They took part in scores of disciplines – getting over special rope routes at a 3-metre-height, throwing of a ball into a box, sack jumping, fishing, archery, cutting sweets blindfolded, a knowledge competition etc. Following the completion of the above disciplines, all children received prizes and the overall winner received the Flik Flak children watch. Guest singer Tereza Kerndlová also gave autographs. Part of the afternoon was also the evaluation of the winner of the best children watch design drawing competition.
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A new collection of the special Hamilton X Wind avionic watches was presented to journalists as well as spectators at the Točná airport. Apart from a rout all attendants could enjoy an aerial sightseeing tour over Prague. Moderator Gustav Bubník presented a new watch collection to the journalists and then set off bravely to fly over Prague and its surroundings.
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The event for 50 people was held in the Palace Hotel in Prague 1 and was organised under the spirit of the 1930s. Moderator Gustav Bubník, guests Marek Vašut and Jana Adamcová and manageresses of the Hibernia company were all clad in the contemporary costumes. Moreover, women wore stylish hairdos and make up. Live 1930s piano music accented the entire event and a dance show, presented also in contemporary costumes, also added to the atmosphere. The Longines watches, man Lindberg and female Belle Arti lines were presented to the journalists.
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An event for 800 people, this is a worldwide audition, which searches the male and female face for the Guess watch collection for 2007 throughout 70 countries of the world. The Czech and Slovakian final was held in the Retro Music Hall in Prague. Apart from the election of the 20 most beautiful women and men of the world, visitors could see a fashion show (the newest models of the GUESS watches were presented by Kateřina Průšová a Pluto), a barman fire and laser show, Samer Issa and his dance group and many others. The program was accessible to the public while invited guests from the media and important companies were watching from the VIP box. …And dancing went on until the dawn.
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