ŽB - Trust, investiční společnost, a. s.

By winning in the bidding process of Živnostenská Banka’s daugher company, ŽB Trust, we gained one of the biggest clients in the open shares fund market. The task of the agency was to manage change in the marketing strategy of the company including purchasing of media space, PR activites and Corporate Identity. In collaboration with the marketing department, a detailed media plan was prepared in order to present the company’s services accompanied by strong PR support.

The task of PR was to familiarize clients with investing in shares funds, to explain the safety of the investments and present funds from the ŽB Trust family as ones of the safest on the market. Thanks to the aforementioned combination of activities, we manged to achieve a significant influx of new clients. At the same time, a loss of clients was prevented when opening closed funds.