Public Relations

What does the term Public Relations mean?

A Public Relations (PR) is the set of socially communicative activities leading to the establishing organizations´ positive image in the eyes of public as a whole. Particular Public Relations activities are planned with regard to a given target group, so that they resonate with the given group as much as possible and influence the group´s perception. This fact is today realized by a significant number of customers who try to make Public Relations a part of their communication and marketing strategy.

Public Relations (PR)

Our aim is to include Public Relations into companies´ and their products´ communication and marketing strategy. Through the combination of Public Relations activities and other parts of marketing mixture, we are able to substantially increase campaigns efficiency.
We prepare PR activities on the basis of pre-defined goals, which help to establish a brand name and successfully support the sales of products. We make sure that all our implemented PR projects are built upon an interesting idea, which would attract public attention.
For successful PR, we use Media Relations activities, such as press conferences, breakfasts with journalists, press trips, round tables. We actively cooperate with journalists providing them with information through press releases, editorial items, as well as experts contacts for comments and explanations of given issues.

Case studies of implemented Public Relations projects

IKB Leasing
Green Swan Pharmaceuticals
Konica Minolta
Hibernia a Temps Concept
Herbacos Bofarma - Acylpyrin
Indeco
Sprint CZ
ProMed CS - Physiomer