Communication in Crisis

Communication in crisis is an integral part of Public Relations activities. Its aim is to provide an immediate response to negative aspects damaging client´s interests and creating negative company awareness in the eyes of target groups.
The most frequent causes for Communication in Crisis are competitor´s attacks on company interests, unforeseeable situations caused by circumstances beyond control, but also inappropriate company’s behaviour in the market. It is thus advisable to respond immediately to these and similar facts. Communication in Crisis serves as a tool for managing and responding to an attack and as such it requires considerable experience with mass media. To manage the crisis effectively, the services of our PR agency are required. We have already successfully managed similar projects, so you can trust and rely on our services.

In case of Communication in Crisis we:
- Define possible crisis issues and suggest their solution
- Provide training for people closely affected by a problematic issue
- Create a small team within the company to solve unforeseen situations
- Set tasks for the crisis team

To manage a direct Communication in Crisis we provide:
- An analysis of crisis cause
- A scenario and a plan for communication
- A client´s representation in mass media
- Comprehensive monitoring of mass media
- Adequate response to media issues