Media Monitoring

Mass media monitoring covers up to 90% of all published newspapers, magazines, TV and radio programmes. It provides an up-to-date overview of contemporary issues on the basis of pre-defined key words. The database contains rewritten news relating to the activity of particular business clients. The database also ensures a link to an original source by an accurate quotation, as well as other facts, which make searching easier.
Mass media monitoring is an inseparable part of Public Relations and Media Relations tools. It is used for reporting on companies, as well as gathering information on persons or competitors. A number of articles processed in the database can also serve as a source for analysis of general trends in the field.