Media Relations

Media Relations represent the most important part of Public Relations activities and accordingly, they play an important role in services provided by Focus Agency.
The Media Relation´s objective is to create and maintain positive relations with mass media to enable successful publishing of PR materials. Thanks to our long-term PR operations, we provide our clients with a successful presentation, which is then reflected in final, clearly quantifiable number of media announcements.
Within Media Relations, we strictly convey to all the rules of journalistic ethics. We provide journalists and reporters with source materials, which are then being processed and covered by mass media.
The knowledge of media environment, processes, and newspaper work are an important part of Media Relations. Thanks to our long-term cooperation with mass media and our PR managers’ experience, you can trust us to convey your message. In Case Studies section you will find chosen examples of successful Media Relations projects.
The most frequently used tools in Media Relations are:
- Press releases processing
- Preparation of newspaper materials or background materials
- Providing interviews, comments, and quotations related to a given issue
- Organization of press conferences and breakfasts with journalists
- Press trips organization – an external event connected with an active presentation
- Organization of informal events for journalists

Media Relations Case Studies:

IKB Leasing
Green Swan Pharmaceuticals
Konica Minolta
Hibernia a Temps Concept
Herbacos Bofarma - Acylpyrin
Indeco
Sprint CZ
ProMed CS – Physiomer