Media Training

During the implementation of PR activities, you can expect to have a public appearance sooner or later. Whether it is an interview with journalists, a comment on specific issues, a quite demanding appearance in front of an audience, or the management of crisis communication, in all these situations it is important to obtain training and guidelines for appropriate public appearance beforehand.
Media training should prepare all the participants for the way media work, so that they could manage the appearance in front of a dictaphone, a microphone, and a TV camera. An inseparable part of Media training is the basic management of appropriate answers and argumentation.
Whereas there is a wide range of various forms of media training, every training is tailor-made to a client´s specific need.
Media Training – public press
- How do journalists work and what is their objective?
- How to work with journalists and make them interested in what you want to say and avoid issues you want to
- Acting and appearance on and off record
- How to manage difficult questions during an interview
Media Training – radio and TV
- What should a good studio interview look like?
- Which questions you have to prepare in advance
- How to prepare for an appearance?
- How to respond to offensive questions and how to perceive a presenter´s work?