Within the campaign, it was important to communicate the innovative Rybilka Neo cream, as well as the wet wipes properties. We therefore needed to change the perception of ointments and show young children parents that Rybilka brand builds on traditions but also actively inovates its products.
Submissions on the satisfaction of mothers (influencers) and their children with Rybilka Neo could be read on two blogs and viewed on four YouTube channels. For more intervention of the target group, influencers worked intensively with Facebook as well.
Herbacos-Bofarma deals with the production and distribution of medicinal products, cosmetics, raw materials for pharmacies, food supplements and other similar products. The main task of our collaboration has been to increase the awareness of Rybilka Neo products and to communicate their properties, especially towards parents of young children.
„We have worked together with Focus Agency on several projects, but this time we needed something special - to introduce an innovated product with a traditional name to new customers. The online youtube and blogging campaigns using influencers have been very successful and we plan to work with our other brands and products in the same way in the future.“
In 2016, we worked to increase awareness and communication of innovative products - the ointment for sore skin and wet wipes Rybilka Neo. To disrupt preconceived notions in the minds of consumers, we used influencers in our online campaign. We worked with mums among youtubers and bloggers who regularly shared their experiences with Rybilka Neo with their fans on the internet and social networks. Some of them combined the campaign with a competition for their fans.