Despite the growing popularity of social networks and media, traditional media - press, television, radio, and online news sites - still achieve a huge reach. If you manage to establish relationships with important journalists, you can effectively reach your customers through media.
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Ways how media and journalists work vary by title. We have many former journalists in our team who will be happy to describe the world of media and explain the principles of editorial work. When you understand how journalists work and what principles they follow, you can establish mutually beneficial cooperation with them.
We can collaborate with media on building a positive image of your business and reaching your target customer groups.
We work with journalists every day - discussing topics that reflect our clients' communication needs and gaining media coverage for them.
Thanks to the journalistic background of many of our colleagues and intensive collaboration with media, we always know who of editorial staff we should address and what results we can achieve.
The mission of Nadační fond 1000 dní do života ('Endowment Fund 1000 Days for Life') is to educate parents, especially mothers of infants, in the field of nutrition, to secure good health in their adulthood by providing appropriate food. We have provided a comprehensive communication strategy for the fund, represented by a series of educational videos.
"The ambition of 1000 Days for Life is to direct the public's attention to the importance of building good eating habits early, to trigger a change in parents' behavior, and thus positively influence children's lifelong health. To achieve this vision, we need media coverage. Therefore, our cooperation with Focus has been in place. Thanks to the professionalism and precision of the team and with the support of experts, we can together change the health of future generations."
Under the influence of social networks and the Internet in general, the world of media is fundamentally changing. We will help you turn the most of these changes to your advantage and build your media relations: