Without reliable information, you can hardly decide what to do next. We will find other sources of information about your business position, your customers' satisfaction, market gaps for new products and services, or your competition.
I'll open your eyes!
Good information is a prerequisite for a successful business - and we will help you get it. We will find out information from your customers that your sales reps are not telling you. Through market research, we identify your position against competitors and potential gaps in the supply of demanded products and services. Based on media and social networking analysis, we'll find out how the public perceives your brand.
Our analyzes and surveys will help you answer important questions about everyday business and plan your business development.
Market research is our first step in creating a communication strategy. We analyze the position of our client and its competitors so that we can achieve the desired goals effectively.
Most of the surveys are done by ourselves, but we collaborate with trusted information providers in larger consumer surveys or detailed B2B market surveys.
The traditional manufacturer of single function and all-in-one printers extends its portfolio with document services and, more recently, highly specialized video surveillance and security products, through acquisitions and in-house development. Therefore, we conduct surveys among current and potential customers of Konica Minolta.
"Consulting the value proposition and the subsequent in-depth interviews of Focus Agency's consultants with our customers gave us an independent view of our range of services in the highly competitive document solutions market. The information we received helped us to target subsequent marketing campaigns and make them more effective."
We analyze available sources of information or prepare a brand new survey in your target audience: