When creating a value proposition, we will jointly discover if your offer really matches your customers' expectations. We will explore your business model, identify its strengths and weaknesses, and identify the threats on the path to your success.
And do we have enough post-its?
Value proposition is the basis for matching products and services to customers' requirements and expectations. You should devote time and effort to designing a value proposition with every major change in your business life, whether it is realizing new business ideas, developing new products and services, penetrating new markets or creating marketing campaigns.
We will help you to answer all the essential questions related to your customers and develop value propositions. Together we'll find out answers to the questions:
By creating value propositions, we have successfully launched dozens of projects with our clients in retail, pharmaceutical and IT businesses.
Cooperation in creating value propositions is a standard part of our work in designing marketing and PR campaigns, but we also provide it as a separate consulting service
For a traditional manufacturer of single function and all-in-one printers, which significantly extended its range of services by digital document management solutions, we have conducted a series of internal workshops to set value propositions and then plan marketing activities to support sales of document solutions and related services.
"Consulting the value proposition and the subsequent in-depth interviews of Focus Agency's consultants with our customers gave us an independent view of our range of services in the highly competitive document solutions market. The information we received helped us to target subsequent marketing campaigns and make them more effective."
Use our experience in designing value propositions and marketing and PR business support: