B2B Marketing 4.0

> Wednesday, 16 May 2019, from 13.00 to 17.00

"Hello, we do custom software. Don't you want one?"

No, we don't suspect you in the least that you would do a similar style of business. Yet it is good to ask whether your existing B2B marketing matches not the trends but the needs of your customers. Your world is spinning around them. And that is our first good advice.

We will give you a lot of similar advice at the B2B Marketing 4.0 workshop. But most importantly, we will put a spotlight on your current marketing communication so you can assess on your own how well it is conducted. If you are interested in marketing approaches that work well, sign up for this workshop.

Among others, the following topics await you::

  • The spell of advertising doesn't charm. Why?
  • What are the most important phases of the decision cycle?
  • How to monitor changes in decision making? We will give advice.
  • How to better promote your business goals?
  • Leads, leads, leads. It is not a song, but an important goal. How to do it?
  • What techniques to use to improve services or products?

 

We will present you the trends and practices that you should follow to conduct modern B2B marketing. You will also get information on how to avoid mistakes that can raise costs up if mindlessly implemented. One example is marketing automation that works only under certain conditions.

We will share our experience with you. For a better understanding, we have also prepared guidance materials for you, and will better organize the newly acquired information during interactive exercises.

Workshop will be guided by:



Robert Svoboda,FOCUS AGENCY
Robert Svoboda
MANAGING DIRECTOR

Robert Svoboda has over 20 years of experience with dozens of successful (and couple of failed) projects done.




Petr de Gier
PROJECT MANAGER
Petr de Gier,FOCUS AGENCY

Still hesitating? What did they say about the workshop?

Leona Dundrová, Soitron
"I would describe the workshop as a powerful rush of information with a shower of good ideas in the end."


Petra Vojtěchová, SGS CR
"With this workshop, I've realized a number of weaknesses in our marketing strategies."


Jan Šimral, PR konzultant
"An excellent and practical workshop where you will learn a lot. For example, to create a persona or create content and try it yourself. Definitely worth it! "


Jaroslav Fabián, ESET
"The B2B Marketing workshop brought me several aha moments for which it was definitely worth coming. Sharing experience with other professionals was icing on the cake. Thank you very much for your inspiration. "


Jakub Šikola, ABRA
"A very inspiring workshop that treats B2B Marketing in a comprehensive and modern way."

“An excellent and practical workshop where you will learn a lot. For example, to create a persona or create content and try it yourself. Definitely worth it! ”

The next workshop date


Date:
Wednesday, 16 May 2019, from 13.00 to 17.00
Where:
Focus Agency,
Štefánikova 43a,
Prague 5 - Smichov
Price:
4.900 CZK excl. VAT



Do you like the theme of the workshop, but the term doesn't suit you? Would you like to organize a similar workshop in your company?

Contact us at focus@focus-age.cz, we will be happy to meet your needs!

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