"We started collaborating with Focus Agency on a successful tender in August 2010. The agency was involved in communicating a new form of treatment for type 2 diabetes patients. The PR agency's task was to acquaint the public through, in particular, printed lifestyle titles, internet servers, radio programs and TV reports with the main benefits of the new dm2t treatment. In the campaign, the agency used cooperation with expert guarantors - diabetologists, who participated in eg. interviews and counseling, but also with patients who shared practical experience with treatment. For educational purposes, a web site lecbacukrovky.cz was created with several practical applications and an advisory service that became very popular."