How do you ensure that customers learn about your products and services? Do your customers know the benefits of your products? How do you differentiate yourself from your market competitors? Let's create a communication strategy that will make your business visible and boost your competitiveness.
We have a bright idea for you!
Market competition is huge and customers have plenty to choose from. And the winner is often the one who is the most visible, not the best. Underestimating marketing communication does not pay off because competition with its own strategy will easily gain a valuable advantage. The importance of the communication strategy is also growing with new products and services.
We will help you answer basic questions about your business visibility and set up your effective marketing communication.
We have created and launched a long line of communication strategies to support brands, products and services for our clients from different business sectors.
We create communication strategies in close cooperation with our clients' marketing. Usually we implement the proposed strategies, but we also act as consultants to strategies to be implemented by company's internal resources.
Pfizer (formerly Baxter) is a manufacturer of prescription-only FSME-IMMUN vaccine against tick-borne encephalitis. Our task during the cooperation between 2011 and 2016 was to acquaint the general public with the issue of tick-borne encephalitis, especially with the serious consequences of this disease. The metric of our performance was an increase in the vaccination coverage of the Czech population by 1% each year, at least to 23%.
"The campaign was aimed at the general public and focused on both classical product PR and education. Focus has greatly exploited the theme and, using various formats, enforced tick-borne encephalitis theme in all types of media. Campaign results have proven to help increase FSME-IMMUN sales."
Together we will identify the current position of your brand on the market and set goals to be achieved by marketing communication: