Social networks are a phenomenon of today. Hardly any company know how to use their potential for building its brand and marketing their products or services. Effectively targeted ads on Facebook or other social networks are quite challenging task as well.
Social networks such as Facebook, Twitter and Instagram offer great potential for content marketing and targeted advertising. But many companies do not have the necessary experience to manage their profiles on social networks and seize the opportunity of direct communication with customers and influencers. Social network marketing is an independent, challenging discipline that requires insight and knowledge.
If you decide to start working with social networks on your own, consider time-constraints and very thin boundaries between successful presentations and damage to your business image.
Working with social media does not end with registering a Facebook account. If you start marketing on social networks, you need to pay attention to them every day.
For your successful social media campaign, it's not just posts what you need. You need to get in touch with the community and get influencers on your side.
Herbacos-Bofarma is engaged in the manufacture and distribution of medicines, cosmetics, pharmacy raw materials, food supplements and other similar products. The main task of our cooperation was to expand the awareness of Rybilka Neo products and communicate their properties, especially towards baby parents.
"We have been working with Focus on several projects, but this time we needed something special - to introduce an innovative product with a traditional name to completely new customers. The online campaign engaging influencers on blogs and YouTube has proven to be a great success and we plan to work with our other brands and products in a similar way in the future."
Under the influence of social networks and the Internet in general, the world of media is fundamentally changing. We will help you turn these changes into your advantage and build your media relations: