Social media

Start communicating effectively on social media with an in-depth analysis of the current state of your platforms. We will conduct a research of your competitors to identify the most effective strategies for reaching target audiences. Based on an analysis of your potential customers’ behaviour, we will identify the most appropriate communication platforms for your business. We will evaluate the effectiveness of your existing content and provide specific recommendations to increase engagement and reach. Our approach will deliver a clear strategy focused on real results that increases your visibility on social media.

Following our analysis, we will devise an effective content strategy to support your social media objectives. We will create an editorial plan with a clear timeline of posts and a distinctive visual and textual identity for your brand. We will provide a range of content including posts, stories, videos and infographics, which will be tailored to the specific requirements of each platform, such as Facebook, Instagram, LinkedIn, X and Threads. This strategy will enable you to reach the right audience and achieve maximum impact on all key social networks.

An effective content strategy is an invaluable asset in the development of an advertising strategy. In the current social media landscape, paid promotion is often a crucial element in achieving your business objectives. We will set up and optimise campaigns to target the right audience and utilise your budget in the most efficient manner. We will guarantee that your ad creatives – from images to text – are engaging and relevant. We will monitor the performance of the campaign on an ongoing basis and make any necessary adjustments to ensure maximum effectiveness. Furthermore, we will provide you with comprehensive reporting and evaluate your return on investment (ROI) so that you can assess the success of your campaigns.

Collaboration with influencers can be an effective strategy for enhancing brand visibility and expanding your reach. The key to success is identifying the most suitable influencers who will appeal to your target audience and align with your brand values. We will select the most appropriate partners for your campaign based on their reach, engagement, and relevance. We will negotiate fair terms of cooperation, including monetary reward as well as content formats and timelines. Our experience in influencer marketing negotiations will ensure that the terms are mutually beneficial. Once the contract is signed, we will work with the influencer to create a content plan and ensure it is attractive and relevant. After the campaign is launched, we will monitor the results, evaluating reach, engagement and conversions to determine the success of the campaign and its future potential.

The quality management and moderation of discussions are essential for the creation of a positive brand image. We proactively engage with users, respond promptly to their queries and requests, and ensure that your brand is perceived as reliable and welcoming. In the event of strict guidelines or legislative restrictions on your communications, we will create a “response matrix” in advance to ensure that responses to specific topics never damage your brand. Our team of specialists is also well-equipped to handle crisis situations on social media, with the aim of minimising negative impact and maintaining the trust of your community. By partnering with us, you will gain a stronger and more loyal fan base that will support your business and spread positive awareness of your brand.

Live streams are an effective solution for clients with strong topics that generate a lot of questions from their target audience. Company representatives or experts are engaged to respond to these. We provide comprehensive planning and technical preparation for your live streams, including platform selection and moderation. We will promote the live streams and provide an analysis of their success. By ensuring your live streams are both engaging and well-prepared, you can maintain active engagement with your community, attract new fans and strengthen relationships with existing ones. The value of live streams addressing frequently asked questions can be long-lasting, and they also provide valuable incentives for creating new content.

We provide monitoring of adverse social media posts for pharmaceutical companies. All comments and posts are subject to careful evaluation, and a report is issued if there is a suspicion of an adverse reaction.

Imagine having a comprehensive overview of each campaign’s performance, identifying successes and pinpointing areas for improvement. Your strategy is continuously refined in line with current market trends and performance outcomes. This is precisely what we endeavour to achieve through our regular reporting and analysis of key performance indicators (KPIs). They provide you with the information required to optimise campaign performance. We will prepare recommendations for the forthcoming period to ensure that your brand continues to grow and outperform the competition.